L-Mount Alliance Formed by Panasonic, Sigma and Leica

Newark, NJ—Panasonic, Sigma and Leica AG jointly announced a strategic partnership. The L-Mount Alliance is a collaboration to particularly benefit the customers of the three partners. The alliance enables Panasonic and Sigma to utilize...

Fujifilm Unveils Never Stop Global Branding Campaign

Valhalla, NY—The president of Fujifilm Holdings Corporation, Kenji Sukeno, unveiled the company’s NEVER STOP global branding campaign. The campaign communicates Fujifilm’s array of business operations as well as its corporate mindset to continue taking...

Adobe Reveals the Next Generation of Creative Cloud at Adobe MAX 2018

Los Angeles, CA—At Adobe MAX, Adobe announced major updates to its Creative Cloud applications. Upgrades were unveiled for Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC as well as Adobe XD....

Sony Adds Cyber-shot HX99 as Smallest Long-Zoom Travel P&S

San Diego, CA—Sony Electronics introduced its Cyber-shot HX99 point-and-shoot camera. The new travel camera boasts a 35mm-equivalent extreme zoom range of 24–720mm. Moreover, Sony says the lens is incorporated into “the world’s smallest camera body...

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