Columns By Bob McKay

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DIR March 2017 Editor’s Note: Never Settle

We are proud to once again announce the winners of our Rudy Awards, named after our esteemed cofounder, Rudy Maschke. We also recognize those...
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Profit Prospects: Matt Sweetwood Is Wrong!

I’ve long admired the strength and genius of the Sweetwood family and their ability to morph Unique Photo into the powerhouse it is today....
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Finisher’s Corner: Photographic Paper

Selecting the appropriate photographic paper, whether it’s for business or personal use, can be a confusing endeavor. As an art student in the early...
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Strategy Session: What Does Your Logo Say about You?

When was the last time you thought about your logo? I bring up this question because I just received a press release about Tamron...
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The Last Word: The Fundamental Why of VR Marketing for Brands

For every new trend in technology, there seems to be a predictable reaction from brands. First a few leaders take a crack at it,...
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Jan. 16, 2017 Editor’s Note: Looking Ahead

We’re hoping everyone had a successful holiday season and that you’re ready for the challenges of 2017 and looking ahead to the new year. We’re...
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Strategy Session: Creating a New Perspective

We decided two years ago to publish a wrap-up issue for CES rather than produce a third daily. It was our thought that it’s...
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Giving Back: Pet Project

For Andrew Darlow, New Jersey-based photographer, writer, imaging consultant and editor of ImagingBuffet.com, his lifelong love of cats and dogs eventually led to a...
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What Have You Printed On Lately? Sign of the Times

For years, I’ve shared with photo retailers—through this column and at industry conferences—innovative product and service leads to inspire growth and resilience. Now I’m going...
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Editor’s Notebook: January 6, 2017

January 6, 2016: The first thing that happened to me when I picked up my CES badge at the airport in Las Vegas was...
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DIR January 5, 2017 Editor’s Note

Once again, it’s hard to believe we’ve turned the calendar to a new year. It’s the time of year where we all take a...
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Zooming In: CES 2017

Charles Dickens had it right: “It was the best of times, it was the worst of times, it was the age of wisdom, it was...
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The Social Landscape & the Photo Industry

It’s been obvious for a good while that smartphones have cut deeply into overall camera sales—compacts and bridge cameras in particular—change the landscape of...
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Strategy Session: The Reinvention of Imaging

To say the world of imaging has changed is an understatement. Looking back even just a few years ago, if you had a DSLR around...
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12 Things Photo Retailers Should Do in 2017

If you are running a photo retail store, I don’t have to tell you 2016 was a difficult year for photo retailers. If natural...
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DIR December 2016 Editor’s Note

It's December, and some of us are preparing to head out to Las Vegas for CES 2017. We usually have that little thought in...
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Strategy Session: B&C Camera

When I called Joe Dumic, president of B&C Camera, to talk about his selection as our 2016 Dealer of the Year, my first question...
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Retail Intelligence: Profit from Education III

In my first Retail Intelligence column, “Profit from Education: How to Build a Successful In-Store Education Program,” I discussed the steps needed to design...
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DIR November 2016 Editor’s Note

You don’t have to be reminded that it’s holiday season. In fact, you’re probably just getting around to reading this issue of Digital Imaging...
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Strategy Session: Putting Photo Fan(nie)s in Your Seats

As I fought the crowds in the halls of the PhotoPlus Expo in New York City in late October, I realized why I was...

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