Columns By Bob McKay

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DIR December 2017 Editor’s Note: Saluting Our Dealers

We are so proud to present our 2017 Dealer of the Year Award to Midwest Photo. As we think about which retailer to acknowledge...
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Midwest Photo: DIR’s 2017 Dealer of the Year

A family-owned business with traditional values, Midwest Photo has thrived by embracing change and focusing on relationship building. “He’s like a rock star. Customers would...
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Strategy Session: Midwest Photo

Stu Appelbaum was a pretty tough act to follow. According to his son Moishe, it wasn’t unusual for his dad to have  phones on...
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Selective Focus: A Silver Lining in a Previously Cloudy Forecast

Every so often I check the Japan Camera Industry (CIPA) stats to see just how the camera industry is faring. Visits over the past...
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Social Networking for Success: Facebook

When we talk about social media, we need to talk about creating not just a great sales and marketing tool but also a photo...
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DIR November 2017 Editor’s Note: Circling the Imaging Industry

The imaging industry is certainly not what it used to be. As you look through the pages of our magazine this month, you’ll get...
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Creative Printing for . . . Stocking Stuffers

There are basically two types of holiday shoppers: those who meticulously plan their gift list months in advance, and those who rush through the...
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What Have You Printed On Lately for B2B?

For the past two years, I’ve been so encouraged by the enormous potential that B2B holds for the photo industry and what it has...
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Strategy Session: PhotoPlus Expo 2017

I spent most of Thursday and Friday last week (October 26–27, 2017) at PhotoPlus Expo 2017, which was held at the Jacob K. Javits...
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Profit Prospects: Good Selling to All!

Experts say the Christmas season should be strong, up by 3.5–6%. Kiplinger, Deloitte, CNBC, National Retail Federation, etc., are all upbeat on profit prospects....
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Today’s Lesson Plan: Building Brand Awareness

These days, I spend most of my time writing and teaching. My specialty is marketing and business—and building brand awareness. Most of the time,...
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DIR Oct. 2017 Editor’s Note: Take a Walk

As a retailer, it’s easy to get caught up in the day-to-day operations of running a business—from product selection and credit issues to employee...
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Selective Focus: photokina Goes “Annual”

You could almost see it coming. In the past two sessions of the previously biennial photokina, there seemed to be a search for identity...
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Strategy Session: The Customer Journey

I recently taught a seminar on customer insights for the Data & Marketing Association (DMA). Along the way, as I usually do, I tried...
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The Last Word: Remembering Pete Turner, 1934–2017

Fifty years ago, almost to the day, I got off a train at Grand Central Terminal in New York City, walked several blocks south...
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DIR September 2017 Editor’s Note: Protecting the Ecosystem of Memories

As we go to press with this issue of Digital Imaging Reporter, we have just witnessed the devastation caused by Hurricane Harvey in Texas....
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Profit Prospects: The Bad Guys Are Coming!

If you work in a camera store or a distribution warehouse, you might be wondering when your store will be the next victim of...
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Giving Back: NYT Photographer Uses His Talent to Help Others

New York photographer Robert Klein says he has always been passionate about using his photography to help people and worthy causes. Working at the...
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DIR July 2017 Editor’s Note: Make Your Store a Destination

We are so pleased to bestow DIR’s 2017 E-tailer of the Year Award to District Camera and Imaging. We’re excited to tell their story...
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DIR’s 2017 E-tailer of the Year

The Father–Son Team of Saed and Eldar Tariverdi Grew a Humble Store into a Leading Online Powerhouse We can’t be considered DIR’s E-tailer of the...

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