Columns By Bob McKay

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November 2018 Editor’s Note: Marketing Will Make a Difference

There are a lot of positive numbers lining up to make this a record-breaking year for the imaging industry. Those numbers should be complemented...
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Selective Focus: 2019—The Year of the Lens

Judging from the lens introductions at photokina, and those already in the pipeline, consumers have some tough, though plentiful, choices to make when it...
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Giving Back: Florida Artist Becomes Pro Bono Pet Photographer & Rescue Owner

Quite by serendipity, Tampa Bay, Floridian Laurie Elmer became a professional pet photographer some 13 years ago. A creative artist her whole life, she...
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Strategy Session: Forever Connected Yearbooks

We’ve all been through the high school yearbook phase of our lives. Geeky portraits signed by some people you never even spoke with, wishing...
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Retail Intelligence: The One Thing to Consider When Inventing a Winning Business Idea

Every transformational and successful business starts with a winning business idea. That’s also true for businesses that reinvent themselves. But it’s not easy to...
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October 2018 Editor’s Note: PRO Group’s 60th Anniversary

I was lucky enough to be invited to the PRO Group’s annual convention in Phoenix, Arizona, a few weeks ago. While I’m not at...
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2018 photokina: A “Map” of Today’s Imaging World

The World’s Fair of Imaging, photokina, has gotten a makeover—one that expands what it means to participate in the imaging industry. At the same...
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Best Buy Creates In-Store “Specialty Retailer” Experience Shops

Best Buy, in partnership with Canon, Nikon and Sony, redesigned its digital imaging departments in every major market to show customers what’s possible in...
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Printing Press: Photo Jewelry Is More Beautiful Than Ever

Advanced techniques in photo jewelry printing and engraving provide exciting new opportunities for personalized gifts and family heirlooms. Suppliers offer everything from waterproof photographic...
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Profit Prospects: Let Your Customer Dream Her Dream

Why are some retailers painting a bull’s eye on their toes? Our industry is poised for the best year in recent memory. Nikon just...
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Strategy Session: The New Mirrorless Effect

The imaging world received the equivalent of a sonic boom with the recent announcements of the Nikon Z and Canon EOS R full-frame mirrorless...
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The Last Word: Boost Your Click Rate with Streamlined E-mail Design

Getting people to click on your marketing e-mails is certainly a key goal for any business. However, once the e-mail has been opened, it’s...
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2018 photokina: A “Map” of Today’s Imaging World

The World’s Fair of Imaging, photokina, has gotten a makeover—one that expands what it means to participate in the imaging industry. At the same...
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DIR Editor’s Note September 2018: Words from the Wise

We are proud to present our State of the Industry 2018 report. Each year we reach out to the wise men and women of...
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Printing Press: Traditional Holiday Cards & Social Media Join Forces

As sharing on social media continues to grow in popularity, one might expect the volume of holiday cards and letters passing through the post...
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Printing Press Spotlight: HiTi Digital’s Greener, Faster Dye-Sub Printing Solutions

HiTi Digital, Inc., is a designer and manufacturer of professional, commercial and consumer dye-sub printers. The company recently rolled out a line of printers...
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Social Networking for Success: Snapchat

If you are looking to reach an audience under 35 years old to grow your business, Snapchat is your go-to social media solution. The...
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DIR July/August 2018 Editor’s Note: 2018 E-tailer of the Year

Congratulations to Jason Bedford and his amazing team for being named our 2018 E-tailer of the Year. I was fortunate enough to take my first...
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Strategy Session: Bedford Rolls Out the Virtual Red Carpet

Earning the E-tailer of the Year Award from Digital Imaging Reporter is not an easy task. However, over the last year or two we...
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Social Networking for Success: Instagram

Instagram may look like a bunch of colorful squares as you cruise through pages of images and videos, but those small squares can help...

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