Columns By Bob McKay

DIR-5-2018-Issue-Cover

DIR May 2018 Editor’s Note: What Are We Really Selling?

One of the coolest things about the photo business is that the products and services we sell are changing all the time. But what...
Gaby-Banner5-2018Rev

Printing Press: Partnering with a Powerhouse B2B Franchise

Since opening Fullerton Photographics, Inc., in 1999, I have experienced firsthand the extraordinary effort it takes to build a customer base and drive strong...
Social-Networking-Column

Social Networking for Success: Video Marketing Is at Your Fingertips with Animoto

Video is just about everywhere these days. It’s a good thing we’re in the imaging industry: we could, and should, be leaders in video...
Strategy-Session-graphic-2017-New-Pix

Strategy Session: When Is a Camera a “Real” Camera?

There’s been a lot of healthy debate recently among members of the Imaging Alliance as to what constitutes a “real” camera. The discussions began as...
Retail-Intelligence-Col

Retail Intelligence: The Dos and Don’ts for Opening & Operating a Successful Camera Store

So, you want to open a new camera store? Or maybe you are considering taking over an existing business? However, you’ve been told that...
DIR-April-2018-issue-cover

DIR April 2018 Editor’s Note: Chuck Westfall

Long before I met Chuck Westfall, I knew his name. In the early days of the Internet, camera enthusiasts would dial into Prodigy or CompuServe...
Profit-Prospects-web

Profit Prospects: NAB—Just Another Convention, or Is It More?

Since the decline of PMA, our industry has been looking for a trade show or convention to embrace. Thought-leading retailers have been looking for...
Strategy-Session-graphic-2017-New-Pix

Strategy Session: Finding What’s Next—the 2018 NAB Show

So, what does the editor of Digital Imaging Reporter expect to accomplish at the National Association of Broadcasters’ (NAB) show? Quite simply, I’m always on...
Selective-Focus-R-4-16

Selective Focus: When Consumers & Companies Vote with Their Feet

The catchphrase “voting with one’s feet” might well define the battle the photo industry is engaged in today. This is a two-way street, with...
Last-Word-Web-Graphic

The Last Word: The Empowering and Inspiring APPO

It almost takes my breath away: 5,728 photos and 696 videos saved on my phone. Some of them have been uploaded to the cloud,...
DIR-February-24-2018-Cover

DIR’s February 2018 Editor’s Note: Our WPPI Issue & Printing Press

We’re pleased to be devoting this issue of Digital Imaging Reporter to the WPPI Conference & Expo. We are also excited to introduce a...
WeddingLenses-2-18

The Favorite Lenses of Five Wedding Photographers

Bokeh rules! That’s the consensus of five professional wedding photographers we quizzed separately in search of their favorite lenses. While each has strong feelings...
PrintingPress-Photobooths-2-18

Photo Booths Are the New Event Entertainment

Since the first coin-operated machine delivered ferrotype prints to attendees of the 1889 Exposition Universelle in Paris, consumers have been drawn to the novelty...
Strategy-Session-graphic-2017-New-Pix

Strategy Session: Maximizing the WPPI Experience

Theresa Raffetto is the director of Conferences for the Photo+ Group of Emerald Expositions, including the WPPI conference program. I recently had the chance...
Profit-Prospects-web

Profit Prospects: Does Awakening in a Pool of Blood Equal Success?

Arianna Huffington said it was a wake-up call when she collapsed in her office from exhaustion in 2007, breaking her cheekbone and adding blood...
Profit-Prospects-web

It’s Not You. It’s Me: Customers Adopt Mobile Shopping

“This is a red flag in any relationship, and retailers are hearing it a lot lately in the form of customers leaving . ....
Giving-Back-Graphic-6-15

Giving Back: Renowned Photojournalist Shoots from the Heart

Los Angeles-based, world-renowned photojournalist Colin Finlay has been doing pro bono work his entire career, primarily for nonprofits. As a photographer and at times...
Last-Word-Graphic-REv

The Last Word: The Power of Presence

So what’s the power of presence? Consider this: I’m often approached while shooting on the dance floor deep into a wedding reception by a...
DIR-1-22-2018-Issue-Cover

DIR Jan. 22, 2018 Editor’s Note: Are Trade Shows Worth It?

Now that we’re looking back on another CES, it comes back to the same question: Was it worth the trip? Our industry is full...
Strategy-Session-graphic-2017-New-Pix

Strategy Session: Net Impressions of CES 2018

As my plane landed at McCarran International Airport in Las Vegas, my mind (and legs) geared up for another CES. At the show, I...

DI Reporter News Briefs

Sign Up Today!

News Briefs is our online weekly newsletter that covers imaging retail trends, innovations and new product announcements making news within the imaging industry.

NO COMMENTS