YPOC, a producer of custom canvas prints and creator of print-on-canvas processes, recently redesigned its website, ypoc.com, “to help consumers take the guesswork out of converting their photos into PhotoGiclées on canvas” the company explains.
In addition, the company has produced a series of video tutorials, titled “YPOC Basic Training,” to help consumers better understand the correlation between a digital photo and the quality they can expect to get from a corresponding canvas print. Other tutorials include how to use YPOC.com to purchase PhotoGiclée and how to use the website’s Inspiration Center to see the artistic possibilities that go beyond the original photo.
“It’s one thing to take a photograph. It’s quite another when you print it on canvas,” said Jason Coulston, Marketing & Brand manager for YPOC. “Single moments can turn into full-blown memories when you move beyond viewing digital photographs in the context of an iPhone or through Facebook. Hanging as family art on a wall, a canvas photograph has the power to unlock emotions, and experiences.”
