Commack, NY—Tamron USA announced its first foray into “phototainment” with a video series designed to entertain while teaching valuable photo tips for all levels of photographers.
Launched in conjunction with year two of the company’s 100-city national Tailgate Tour to promote photography, the six-part video series captures the adventures of two photo road warriors as they make their way across the country. Showcasing some of the most beautiful photo vistas in the United States, the series features photographer and filmmaker André Costantini and portrait and landscape photographer Ken Hubbard.
The series complements the Tamron Tailgate Tour, which will offer a seminar in photo stores across the country called “The Field Guide to Inspired Photography: See It, Capture It, Work It.” The two–hour evening course, based on the web series, will be available for $25 in over 75 cities.
“Tamron’s photo ‘odd couple,’ André Costantini and Ken Hubbard, have a long history together as friends, pro photographers and photo educators. And their banter tends to showcase their brotherly love/hate relationship, which adds to the fun of the series,” said Stacie Errera, chief marketing officer of Tamron USA. “The Tamron Tailgate Tour covered over 6,000 miles last year, and in addition to our photo store stops, they were able to capture amazing images across the country. While showcasing their photographic talents, they passed the time with a lot of laughs and a few insults, and we thought it would be fun to capture their adventures in an educationally based web series.”
The Tamron Tailgate Tour works with local photo retailers to deliver a unique learning experience. The Tamron-equipped van will pull into the parking lot and set up for a full day of education. The objective of the series is to deliver photo tips in real-life situations, and to encourage viewers to attend the tour’s seminars when it arrives in their cities. Details of the Tailgate Tour, including dates for the seminar, can be found at tamron-usa.com/tailgate.
“While Ken and I aren’t exactly the “odd couple,” I guess we bring our own brand of honesty that I think photo enthusiasts will appreciate,” said Costantini. “It’s a no-holds-barred expose that captures maybe one too many hours together in a van.”
In a lesson taken from current, successful binge show, all six episodes of the “Tamron Tailgate Tour Unofficial Field Guide” series will be released May 1, 2015 on YouTube.com/tamronvids. Plans for continuing the series into 2017 are already underway. tamron-usa.com
