New York, NY—When it comes to consumer tech purchases, many U.S. consumers are swayed by looks, according to a GfK study. According to GfK, 30% of U.S. consumers say “the look and style of a product is very important in deciding which to buy.” 
GfK interviewed more than 26,000 Internet users in 22 countries.
Tech Purchase Patterns by Age
When it comes to age, noted GfK, U.S. consumers display a pattern.
“As people grow older, concern about tech looks decreases. The 30–39 year olds had the highest score, with 42% in agreement that style is a purchase factor.
They were closely followed by 15–19 year olds, who came in at 41%. With nearly identical scores, the 50–59 and 60–69 groups charted 15% and 18%, respectively, in agreement. However, they scored a notable 21% and 32% in disagreement with the importance of looks.” gfk.com
