Jackson, MI—PMA colocated with the PrintFest Expo Pavilion and Cross Media West Conference at PMA 2010, February 21–23, 2010, at the Anaheim Convention Center, Southern California.
The PrintFest Pavilion was open all three days of PMA 2010, while the Cross Media West Conference was held on February 22.
“PMA welcomes the Cross Media and PrintFest events to Anaheim,” said Ted Fox, PMA’s executive director and CEO. “This represents continued efforts by PMA to engage in all sectors of the photo-imaging industry.”
PrintFest was launched in 2006 by Chris Jacobson, former owner and producer of the Gutenberg Festival, to help printers and their customers evolve their businesses to take advantage of growing profitable niche markets. Through a partnership with DMA Southern California and its DM West Expo, PrintFest was the first event to bring printers and marketers together in 2008.
“In an effort to help our customers leverage their marketing spend, we identified the PMA 2010 show as a logical partner,” said Jacobson. “Several digital print solutions manufacturers, dealers and distributors are already displaying equipment, supplies, systems and services at the annual PMA show, which has the tagline, ‘The Ultimate Event for Everything Photo.’”
Cross Media West is a new, one-day conference focusing on the integration of multiple media, including electronic media and digital print, for marketing and advertising purposes. Topics and exhibits included variable data direct mail, variable data e-mail, personalized URLs (PURLs), cross media marketing strategies, personalization, customization and targeting, measuring campaigns for effectiveness and return on investment (ROI), workflow, and Web-to-print solutions.
