May is both National Photo Month and the month we all honor our mothers. National Photo Month, recognized by Congress in 1987, is the month to indulge in photography. And we all know that “moms” are the primary memory keepers in the family, so what better way for your customers to show their love for mom than to indulge her passion for photography with the gift of a new camera.
Why not help make your customers’ gift giving easy this Mother’s Day by setting up a tempting display of cameras that are Pretty in Pink! Yes, we know there are more color options and models out there that will make great gifts (the Pentax Q10 alone boasts 100 color combinations), but we’re enamored with the color pink. It is traditionally symbolic of compassion and nurturing—in a word, mom!
Nikon Coolpix S3500
The S3500 is the newest S-series compact, offering an upgraded feature set that includes a 20.1MP sensor, a wide-angle 7x optical zoom Nikkor lens and vibration reduction. Sporting a slim design, the S3500 provides in-camera image editing for on-the-fly edits. Glamour retouch enables the retouching of images to create photos with a personalized flair; whether brightening faces or softening skin, mom can flatter her subjects. It also comes in silver, red, purple and orange. $139.95. nikonusa.com
Sony Cyber-shot DSC-TX30
For swimming, snorkeling or any outdoor activity, the Cyber-shot TX30 has s 5x optical zoom lens and is waterproof to 33 feet, dustproof, shockproof and freezeproof. With 18.2 megapixels and a 3.3-inch OLED touch screen, it provides the new magnifying glass plus mode that zooms in for a supersize magnification (15x) of close objects. There’s also an LED light surrounding the lens for adding light to close-up shots. $350. sony.com
Olympus E-PM1
The smallest, lightest PEN comes in six trendy colors—purple, pink, brown, white, silver and black—but we’re partial to pink. It has a simplified user interface, a streamlined button structure and the creative options of interchangeable lenses. This 12.3MP camera offers six art filters, iAuto mode, scene modes, 3D photos and 1080p Full HD movie recording. Its on-screen graphics were updated with a sleeker font and an automatic pop-up guide in the menu screen. $299.99. olympusamerica.com
Canon PowerShot Elph 330 HS
This 12.1MP Elph provides wireless connectivity so mom can share her memories. It features a 10x optical zoom lens, Full HD video capture, 6.2-fps bursts and hybrid auto mode, which uses smart auto (which detects 58 scenes) and intelligent IS to create steady HD clips when a photo is shot. It connects to iOS/Android smartphones and works with Canon’s free CameraWindow app to transfer files to the phone/tablet. And, mom can comment on her photos from the camera to be part of social network conversations. $229.99. usa.canon.com
Fujifilm Instax Mini 8 Instant Camera
With user-friendly controls, the cute Instax Mini 8 comes in pink, blue, yellow, white and black. It has an improved viewfinder for subject viewing, automatic exposure measurement for aperture settings and a high-key mode to take brighter photos. And you can bundle it with the 10-exposure Instax instant film pack with rainbow frames ($10.99). The ISO 800 film has a 1.8×2.4-inch image area and a blank strip so mom can annotate her photos. $99.99. fujifilmusa.com
Nikon Coolpix S31
A family-friendly camera that can be taken everywhere, the Coolpix S31 is waterproof, shockproof and dustproof, so even the roughest conditions won’t stop mom from capturing memories. She can shoot 10MP photos and 720p HD videos in the rain, at the beach or in the pool—places she wouldn’t dare bring her old camera. With oversized buttons and simple operation, moms young and old will appreciate the S31. $119.95. nikonusa.com
Pentax Q10
The “world’s smallest, lightest mirrorless interchangeable-lens camera,” the 12.4MP Q10 can be ordered in 100 color combinations to match any mom’s style. Portability meets capability, with an upgraded autofocus system to capture detailed, blur-free images. An AF assist light optimizes focusing in the dark, while face recognition AF detects 12 faces to focus on a main subject. Add to that artistic effects, digital filters, Full HD movies and Pentax’s 02 zoom lens. $599.95. pentaximaging.com
Panasonic Lumix DMC-XS1
The stylish XS1 packs 16.1 megapixels and a wide-angle, 5x optical zoom lens into a body that’s 14mm thick. It has artistic functions, including creative control, which lets mom choose from various filters for photo and HD video capture, like retro and pop effects. Photos/videos are recorded to microSD/SDHC cards, the same ones used by smartphones. Also featured are panorama mode and creative retouch. $129.99. panasonic.com
Fujifilm FinePix F850EXR
For moms who shoot fast action, like soccer games or a toddler on the run, show your customers the F850EXR, with 9-fps shooting at full 16MP resolution, a start-up time of 1.1 seconds, 0.21-sec AF speeds and a 0.5-sec interval between shots. Its slim body incorporates a 20x (25–500mm) optical zoom lens, so mom can draw the action in close. Also featured are: a 3.0-inch LCD; EXR-auto mode with optimization for 108 scenes; manual controls; filters; motion panorama 360º; and Full HD video recording. $299.95. fujifilmusa.com
Samsung Smart 2.0 DualView DV150F
The DV150F combines a 1.48-inch front LCD for self-portraits with Wi-Fi for sharing via a direct-link button. Smart 2.0 focuses on easy-use touch screens and an all-in-one mobile app. The interface combines touch-typing and big-screen functionality for quick editing and uploading, and autoshare automatically backs up to a smartphone/tablet at capture. It has 16.2MP, a 5x optical zoom lens, a 2.7-inch back LCD, filters, frames and beauty palette mode. Mom will appreciate child mode, which displays animations on the front LCD to keep children focused at the lens. $149.99. samsung.com
