Panasonic Adds Lumix FX90 with Wi-Fi Connectivity for Easy Social Network Sharing

Panasonic Adds Lumix FX90 with Wi-Fi Connectivity for Easy Social Network Sharing

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Secaucus, NJ—Panasonic’s new 12.1 megapixel Lumix DMC-FX90 compact digital camera adds Wi-Fi connectivity (802.11 b/g/n) to a feature set that boasts a 24mm ultra-wide Leica DC Vario-Summarit lens with f/2.5 brightness.

The FX90 has a dedicated Wi-Fi button that directly opens a Wi-Fi connection mode outside the home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is located on the opposite side of the grip so as not to interfere with the connection signal. With this ability, the FX90 addresses the community of people who want to share their photos and videos instantly via online social networks. And to make that easier, Panasonic introduced Lumix Club, a cloud-based service accessible via a smartphone or a computer browser that lets consumers upload photos taken with the FX90 to Facebook, Flickr, Picasa and YouTube social networking sites. Photos can be shared with these sites simultaneously. 

Once a Lumix Club account is acquired, Panasonic provides a free, dedicated application called “Lumix Link,” which is compatible with iPhone and Android OS smartphones. Members can share photos by connecting the FX90 just once to their smartphone and then use the carrier network to share photos online. After the initial setup, sharing photos is accomplished via the Lumix Link app on the smartphone.

“The FX90 is a digital camera packed with high-end imaging features, enabling consumers to take photos and videos that they are proud to share with friends and family, as well as archive to preserve their memories,” said Darin Pepple, senior product manager, Imaging, Panasonic Consumer Electronics. “With the FX90’s Wi-Fi connectivity capabilities, users can now share these photos instantly on popular social networks via an iPhone or Android OS-based smartphones. Sharing photos online is one of the biggest trends now and Panasonic believes image quality does not have to be comprised. With the FX90’s incredible f/2.5 lens, photos will be crisp and clear, even when taken indoors with poor lighting. And with its sleek body and extremely fast autofocusing, the FX90 is the ideal digital camera to capture all of life’s moments—big and small.”

Using Lumix Link, consumers can store all their social network account information and will not have to log in to individual sites after the initial setup.  At home, they can directly upload the images to the social networks via the access point of a home router or a wireless connection.

The sleek DMC-FX90 also features a 3.0-inch 460,000-dot LCD with “smart touch,” meaning all controls can be made by intuitively touching the screen. Touch operations while recording, include touch AF, touch zoom and touch shutter. During playback, this function can be used with the beauty retouch and art retouch modes. In addition, functions and settings used most often can be customized and accessed via the shortcut setting by dragging the icon to the main menu. 

Other features include: a 12.1MP “Hi-Speed” CCD sensor compatible with the high-speed, large-capacity signal processing required for 1,920×1,080 60i Full HD video recording in the AVCHD format (videos can also be recorded in MPEG-4 for playback on a computer); Dolby Digital Creator to record high-quality audio; fast start-up times; selective noise reduction without affecting colors; and intelligent auto mode that lets the camera automatically choose the best setting based on conditions. iA offers: active mode in Mega OIS; motion deblur; face recognition; face detection; AF tracking; intelligent ISO control and intelligent scene selector; and intelligent exposure. When shooting video, iA enables AF tracking, Mega OIS, face detection, intelligent scene selector and intelligent exposure. 

Access to the Lumix Club is expected to be available on September 5, 2011 at http://lumixclub.panasonic.net. The Lumix Link apps for iPhone and Android smartphones will be also available then.

Panasonic’s Lumix DMC-FX90 pricing will be announced 30 days prior to shipping. panasonic.com

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