Interesting 2010 PMA for WYNIT as, to best serve their key customers and suppliers, the company chose to forgo the show floor for “the more intimate technology suites” and also held a Customer Appreciation Party at the Tangerine Grill and Patio.
“The decision to utilize meeting rooms stemmed from our desire to communicate more intimately with specific suppliers and dealers”, explains Pete Richichi, Chief Operating Officer, “WYNIT maintains a high level of visibility in the channel and opted to take advantage of this opportunity to interface with key partners and display a targeted selection of products, while showcasing WYNIT’s full involvement in the photo market through multiple vehicles”.
One of the vehicles to which Richichi is referring is the Photo and Wide Format Specialty Magazine, which debuted and was distributed at the 2010 PMA Show before being released to a broader customer base. The specialty magazine features a number of photo and wide format manufacturers, as well as the capabilities of their products, in a graphically vibrant and communicative piece.
The Customer Appreciation Party offered live entertainment, an open bar and hors d’oeuvres and provided a an opportunity for WYNIT’s many customers to relax and unwind after a busy first couple of days at the show.
