Valhalla, NY—Fujifilm North America Corporation, Electronic Imaging division, announced that the new Fujifilm X-Pro1 compact system camera won four awards during the 2012 Consumer Electronics Show in Las Vegas.
CNET’s Best of CES 2012 – Best Camera
CNET recognized the X-Pro1 as Best Camera, stating, “The camera incorporates several innovations, including a promising new sensor and lovely hybrid viewfinder, all in a sleek, retro design.” The Best of CES Awards, which are produced and judged by CNET, recognize the hottest products at the 2012 CES, including a Best of Show and People’s Voice Award selected by the CNET online audience. The awards acknowledge the most innovative products that set the standard for all other products in the industry.
Popular Science CES 2012 Product of the Future
Popular Science magazine cited the X–Pro1 digital camera: “Now, the X-Pro1 brings the same sleek look and innovative hybrid digital/optical viewfinder [as the Fujifilm X-100 digital camera] to an interchangeable-lens system, which currently includes three fast primes, or non-zoom lenses.”
Popular Mechanics’ CES 2012 Editor’s Choice Award
Popular Mechanics magazine chose the X-Pro1, calling it “a stunner, a gorgeous slab of aluminum, synthetic leather and precision-milled knobs and dials that manages to be featherlight, thanks to it magnesium build.”
Tom’s Guide Best of CES 2012
Tom’s Guide also cited the Fujifilm X-Pro1: “Each year, there are a special few products at CES that really wow us. Among them is the Fujifilm X-Pro1, Fujifilm’s new interchangeable-lens camera.”
“We are honored to receive these awards in recognition of the advanced technical innovation in our Fujifilm X-Pro1 digital camera,” said Go Miyazaki, division president, Imaging & Electronic Imaging, Fujifilm North America Corporation. “Professionals and consumers have enthusiastically recognized the Fujifilm X100 and the Fujifilm X10 as the new ‘must have’ cameras. Now the X-Pro1 marks Fujifilm’s reentry into the interchangeable-lens system camera category, with award-winning design and technology that lives up to our legacy of supporting the culture of photography.”
The X-Pro1 has three compact, bright, prime Fujinon lenses, a newly developed 16MP APS-C X-Trans CMOS sensor that incorporates a uniquely designed filter array to optimize image color and quality, and Fujifilm’s proprietary EXR Processor technology. It also offers a new second-generation hybrid Multi Viewfinder. fujifilmusa.com
