With the change in our magazine’s title to Digital Imaging Reporter, we thought it was important to also change our annual summer award from Photofinisher of the Year to E-tailer of the Year.
That’s not to say that photofinishing is any less important. In fact, those dealers who are offering creative printing the right way are showing the rest of us that there are plenty of profits still to be made. We will continue to recognize those dealers in our pages throughout the year.
The question then became: What makes an award-winning e-tailer? There might be some obvious e-tailers that would jump to the front of the line. But, as you’ll see in our feature story, it’s not just about Internet sales figures. We wanted to recognize a retailer who takes an intelligent approach to all of the opportunities that are available online, while at the same time maintaining a strong brick-and-mortar presence.
In Hunt’s Photo & Video, we found such a dealer. In my discussions with Scott Farber, I recognized someone who really understands how to build Internet sales by using all of the tools available on the web but who also is firmly committed to brick-and-mortar success. For this reason, we congratulate Scott and his team for being named DIR’s first E-tailer of the Year.
Just as your businesses continue to evolve, so does our approach to covering this dynamic category. With each issue, our plans are to expand our coverage to help you drive your business. Our review of top tablets in this issue is an example of highlighting not only the cameras that take our pictures but also the screens that are now a part of the equation.
It’s a complicated world out there; our mission is to help all of us keep up.
