Melville, NY—At the International CES in Las Vegas, Nevada, Canon USA, Inc., showcased its latest consumer and professional products throughout its “See Impossible” themed booth. Attendees experienced a newly designed booth layout intended to demonstrate how Canon products and solutions are utilized in the daily real-life environments of home, work and the professional studio.
A central focal point to the booth was a newly designed optics and imaging technology display that provided unique visual perspectives of the booth using lenses from Canon’s line of more than 103 EF lenses. The lens display provided attendees a 360º view of the booth.
The Home Zone, designed as a consumer’s living room, featured EOS and PowerShot digital cameras, Vixia personal camcorders, Pixma inkjet printers and the new Canon Connect Station CS100. The layout was intended to display how Canon products help consumers capture, share and print their memories. An HD video presentation demonstrated how simple recording and editing of HD video can be with an EOS DSLR.
The Pro Studio Zone allowed visitors to experience a day in the studio with a pro photographer or cinematographer. Demonstrations included a live shoot with Canon Explorer of Light Clay Blackmore, spotlighting the EOS 7D Mark II camera, a live video shoot with Explorer of Light Bruce Dorn, with the EOS C100 Mark II camera, a sports-themed live shoot with Explorer of Light Peter Read Miller, using the EOS 7D Mark II, and technical presentations from some of Canon’s experienced field staff. Demoing Canon’s input-to-output workflow, images from each live shoot were printed on imagePrograf and Pixma Pro professional inkjet printers.
And for the first time at a U.S. trade show, Canon exhibited the Cine-Servo 50–1000mm T5.0–8.9 Cinema EOS lens, “the world’s longest focal length (75–1500mm with its built-in 1.5x extender) and highest (20x) magnification among super 35mm zoom lenses.”
Consumer Imaging
Three new PowerShot SX-series cameras with super-zoom lenses were shown, along with two sleek PowerShot Elph cameras.
“As our customers’ desire for superb imaging devices to help them create amazing images and video grows, Canon USA is dedicated to providing digital cameras that have the features and functions to easily capture their most important moments,” said Yuichi Ishizuka, president and COO, Canon USA, Inc. “With these five new PowerShot digital cameras, Canon hopes that users will capture and share their favorite moments, without compromising image quality.”
The new SX PowerShots—the SX530 HS, the SX710 HS and the SX610 HS—feature built-in Wi-Fi and NFC connectivity to allow users to share images online by connecting to a smartphone, tablet or Wi-Fi computer. The cameras, which will be available in February, are compatible with the Canon Connect Station CS100 designed for safe image and video viewing, sharing and storage.
PowerShot SX530 HS. With a 50x, 24–1,200mm equivalent optical zoom lens and optical image stabilization, it combines a 16MP High-Sensitivity CMOS sensor and a Digic 4+ processor to create the Canon HS system for low-light performance. A dedicated movie button lets users record 1080p Full HD video utilizing the 50x zoom, while intelligent IS enables the camera to choose the best settings to produce shake-free images and video. Other features include: zoom framing to intelligently control the lens, making it easy to identify the main subject of the shot; creative shot mode; Smart Auto technology and hybrid auto. It will be available in black. $429.99.
PowerShot SX710 HS. Offering a 30x optical zoom lens (25–750mm equivalent), the 20.3MP camera employs a High-Sensitivity CMOS sensor and Digic 6 processor to form the Canon HS system. Other features include: intelligent IS; zoom framing assist; 1080p Full HD video recording; a movie button; hybrid auto, which automatically optimizes settings for photos while creating a 720 HD highlight reel; creative shot; short clip mode; and story highlights mode, which creates a highlight reel of selected images using special effects. It comes in black. $349.99.
PowerShot SX610 HS. This pocketable model uses an 18x optical zoom lens (25–450mm equivalent), a 20.2MP CMOS sensor and a Digic 4+ processor. It features Canon’s HS system and auto zoom mode that frames the subject by zooming in and out. It will be offered in black or white. $249.99.
The new PowerShot Elph 170 IS and Elph 160 are easy-to-use, portable models with 12x and 8x optical zoom lenses, respectively, and 720p HD video recording.
PowerShot Elph 170 IS. This slim model employs a 25–300mm equivalent, 12x optical zoom lens and 20 megapixel CCD sensor. Its intelligent IS (image stabilization) is engineered to allow users to capture images that are virtually shake-free, as well as smooth 720p HD video via a dedicated movie button. With smart auto mode, the camera automatically chooses the optimal settings, and users can select creative effects like fisheye, toy camera and monochrome. The camera also is outfitted with eco mode to help extend battery life. Offered in blue, silver and black, the Elph 170 IS will retail for $149.99.
PowerShot Elph 160. With a 28–224mm equivalent 8x optical zoom lens and 20MP CCD sensor, the Elph 160 features 720p HD video recording with a dedicated movie button, smart auto mode and eco mode. It will come in black, white, silver and red. $119.99.
Vixia HF R Camcorders
Canon showed the updated Vixia HF R62, HF R60 and HF R600 camcorders, with genuine Canon 57x (32.5–1853mm) HD video lenses, Digic DV 4 image processors, 3-inch touch-panel LCDs, superrange OIS, extended battery life, Canon 3.28MP Full HD CMOS image sensors and intelligent IS, which automatically chooses from four modes to help reduce camera shake when capturing video or photographs. The HF R62 and HF R60 camcorders also provide Wi-Fi and NFC capabilities for sharing images and video on compatible mobile devices as well as the Canon Connect Station CS100.
Users have several options for storing content shot with the Vixia HF R-series camcorders. The HF R62 records 12 hours of video to 32GB of internal memory, and the HF R60 records three hours of video to 8GB of internal memory. In addition, all three allow users to record to a SD, SDHC or SDXC memory card. Shooters can capture 1080/60p video in either MP4 (35 Mbps) or AVCHD Progressive (28 Mbps). When using the dual recording mode, they can record movies simultaneously in both MP4 and AVCHD Progressive.
Other features include: a framing assist function that gives users the ability to readjust the zoom magnification to reacquire the subject after losing sight of it at extreme magnification; slow and fast motion recording; a file lock function to safeguard against mistakenly deleting files from the camcorder; seven cinema look filter effects; audio scene select mode with eight audio modes that adjust and optimize audio settings based on the shooting conditions; and a built-in microphone/headphone terminal.
The camcorders also offer built-in Wi-Fi and NFC capabilities, and the HF R62 and HF R60 provide remote monitoring capabilities. Utilizing Wi-Fi and the free Canon CameraAccess Plus app, users can share recorded video or live stream remotely from an Android or iOS device, allowing the control of certain camera functions like record and zooming. And with the free Canon Movie Uploader app (iOS), users can send video to a compatible smartphone or tablet for online sharing. For Android devices, the free Remote Browse app lets users preview or download files to a compatible smartphone, tablet, or PC when using a web browser.
The Vixia HF R62, HF R60 and HF R600 camcorders will be available in March 2015 for $449.99, $399.99 and $299.99, respectively.
Pixma Pro City Senses Gallery
For the first time at CES, the Canon booth included a Pixma Pro City Senses Gallery. The gallery featured images created by local Las Vegas photographers Heather Gill and Emily Wilson, through the senses of touch, taste, smell and sound. Pixma Pro City Senses photographers were on hand in the Pro Studio to discuss the inspiration behind the images they elected to capture, print and display. usa.canon.com
