Lake Success, NY—Canon USA is celebrating the 25th anniversary of the launch of the Canon EOS camera system, which first debuted in March 1987 with the introduction of the EOS 650 SLR camera and three interchangeable EF lenses.
Standing for “Electro Optical System,” the series first saw light in 1987 as the world’s first fully electronic mount system, representing a new generation of AF SLR cameras. During the film camera era, EOS SLRs garnered acclaim from a range of users for innovative technologies and designs that focused on Canon’s key concepts of image quality and ease of use. During this period, Canon launched the top-of-the-line professional EOS-1 camera in 1989 and expanded its user base with the introduction of the compact, lightweight EOS Rebel in 1993.
Following the introduction of the EOS D30 camera in 2000, Canon began developing advanced digital technologies, such as proprietary CMOS sensors and Digic image processors. With the recent release of the flagship EOS-1D X pro camera, the newly introduced EOS 5D Mark III camera and the Rebel T3i camera, Canon’s digital SLR camera lineup is designed to serve the needs of all levels of users, from professional photographers to entry-level photo enthusiasts.
Canon’s interchangeable EF lens series boasts Canon optical technologies at its core. The lenses incorporate innovative technologies such as Ultrasonic Motor (USM), Image Stabilization (IS), Sub-wavelength Structure (SWC) and antireflection and multilayered diffractive optical (DO) elements. The current EF lens lineup comprises more than 60 models.
With the launch of the Cinema EOS system of professional digital cinematography products, Canon’s EOS system now supports motion picture production and other high-end video capture applications. The new Cinema EOS cameras and lenses will help expand the brand and extend capturing capabilities. usa.canon.com
