Canon Selects Final Rebel with a Cause

Canon Selects Final Rebel with a Cause

Shelter Advocate & Photographer Guinnevere Shuster Joins Rebel with a Cause

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Shelter dog Willa, filmed by Guinnevere Shuster

Melville, NY—Canon USA has been showcasing modern day rebels through its Rebel with a Cause campaign. The project is in honor of the 25th anniversary of the first EOS Rebel SLR. To celebrate the project’s culmination, Canon hosted a contest to find a real life rebel.

Animal shelter advocate as well as photographer, Guinnevere Shuster was selected as an individual who exemplifies there truly is a “rebel in all of us.”

To build awareness of the overcrowding within shelters and the 3,000 animals euthanized each year, Shuster captured a “dog’s best day.”  She filmed a day with shelter dog Willa. The #WillasBestDay film, shot entirely with Canon EOS Rebel T6i DSLRs, can be seen at http://Canon.us/6whg. In addition, the film includes a call to action to adopt.

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Guinnevere Shuster

“With millions of animals still in shelters looking for their forever home, I wanted to try and make a difference. I wanted to do my part to change people’s opinions of animal shelters and their residents,” said Guinnevere Shuster.

“It’s been amazing working with Canon to change the portrayal of shelter animals by showcasing how to use photography to capture dogs in their natural state, having fun, rather than the stereotypical pictures that show shelter animals behind ‘bars.’”

Throughout the video, Shuster can be seen photographing Willa enjoying her best day. Willa is in a room filled with toys, playing with bubbles and feasting like a queen on animal-friendly treats.

To help bring further awareness to her cause, Shuster also partnered with Dogs of Instagram. She created a series of posts to advocate for Willa’s adoption.

Final Rebel

“Canon is pleased to stand alongside Guinnevere Shuster, the winner of our consumer contest and also Canon’s final Rebel with a Cause, and share her story as she advocates for shelter animals,” said Yuichi Ishizuka, president/COO, Canon USA, Inc. “Guinnevere aims to make a difference by finding shelter dogs their forever homes.” usa.canon.com

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